JLS Join the Genuine Belief Campaign

As part of the Official Jewellery Collection of London 2012, Links of London have designed a Team GB Band to help support Team GB at the Games, and in September 2011 we launched the Genuine Belief campaign.

Priced at £20 the Team GB Band is the must-have accessory for the Games and a great way for the nation to get behind and show their support for Team GB.

As the Olympic Games grow nearer, Links of London have teamed up with JLS to launch the second stage of the Genuine Belief campaign, to encourage the nation to wear the Team GB Band!

One of the UK’s biggest boy bands to date with 5 UK number one hit singles and 3 albums under their belts, JLS will be showing their support for Team GB by wearing their Team GB Bands and encouraging everyone to do the same! So if you want to join JLS in supporting Team GB, get your must-have Team GB Band here.

JLS Join the Genuine Belief Campaign

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Jay from The Wanted Shows His Support for Team GB

As the Olympic Games grow nearer by the day, everyone is starting to get behind Team GB.  At their concert in Brighton, Jay McGuiness from The Wanted was spotted wearing his Team GB Band stacked on his arm showing that he too is ready to support Team GB.

Jay from The Wanted shows his support for Team GB

This must-have band is the perfect way to show your support for Team GB in the London 2012 Olympic Games. You too can become part of the largest single team to represent the nation in any sporting event for over 100 years by wearing our  iconic blue and red woven Team GB Band, available online and in stores now.

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Tom Aggar Visits Our Marylebone Store!

Last week, Tom Aggar, our Paralympic Ambassador visited our gorgeous Marylebone Store to indulge in some retail therapy.  There was no question in what he opted for as he treated himself to some pieces from the Official Jewellery Collection of  London 2012.

Tom Aggar

Already sporting his Team GB Band, Tom also chose a Team GB Key Ring, Paralympic Team GB Lion Cufflinks and the Union Jack 3D Cufflinks, further proving exactly where his support lies for the upcoming Games.

To see Tom Aggar’s picks, and the rest of the range on offer to help you show your support, simply visit our 2012 Collection.

2012 Team GB Keyring

Paralympic Team GB lion cufflinks

Union Jack 3D Cufflinks

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Kate Middleton Wears Our Hope Earrings On Fortnum & Mason Visit Today!

Kate Middleton chose our Hope white topaz earrings for an official visit to Fortnum & Mason, with the Queen and the Duchess of Cornwall. These are the same earrings she wore in her official engagement photo and are one of our most loved designs. The egg shape represents hope and new life and is decorated with beautiful white topaz. 

Photo by: Nils Jorgensen / Rex Features

Hope Egg Silver and White Topaz Earrings £275

 

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Our Exclusive In-Store Event with Brides Magazine!

Last night, we hosted a store event with Brides Magazine featuring our stunning bridal range and two exquisite Caroline Castigliano wedding dresses. Champagne and canapes were offered to guests while they browsed the collections and entered into a prize draw. Take a look at the photos below!

 

SHOP THE LINKS OF LONDON BRIDAL COLLECTION

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Christian Malcolm Popped Into Our Brand New St Pancras Store!

We are delighted to have opened a new store in the up-and-coming shopping destination of St Pancras International last week!

Opened with the latest store concept, the 522 sq ft store has a bright, open atmosphere. Colourful deer heads mounted on the wall and a luxurious brushed leather till area add touches of British flair for which we are renowned. For the cosmopolitan shoppers as well as international visitors, the store stocks a selection of all ranges including the hugely successful Official Jewellery Collection of London 2012.

We invited our Olympic ambassador, Christian Malcolm, to come and see the store on Friday and do a bit of shopping! Check out all the photos below!

Get Christian’s Look!

Men’s Soho Dog Tag Pendant £115

Venture Woven Bracelet £195

London 2012 Green & Black Friendship Bracelet £145

Black & Grey Zig-Zag Bar Friendship Bracelet £150

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Friendship & Woven Bracelets in Cosmopolitan Magazine!

Effervescence Pink and Gold Woven Bracelet £150

Black Double Wrap Friendship £130

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Sarah Storey wearing her London 2012 & Team GB Jewellery!

Our amazing Paralympic ambassador, Sarah Storey, who last weekend won gold in the Women’s C5 500m time-trial and set a new personal best & British record, popped in to see our London 2012 press team this week! Sarah looked great as always, showing off her London 2012 and Team GB  jewellery!

London 2012 Blue and Burgundy Friendship Bracelet £130

Team GB Band £20

Limited Edition London 2012 Friendship Bracelet – COMING SOON!

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It’s All About Bubbles!

Effervescence Silver Bangle £450

Effervescence Pearl Silver Bubble Ring £175

The beautiful Stylist coverage has been perfectly timed with our new Effervescence campaign which went live in our stores today. The store windows have been fitted with sleek perspex bubble cut-out circles to display the collection on, along with the stunning campaign images and video.

 

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Announcing a new collaboration – McLaren Sport by Links of London

 

We have teamed up with McLaren on a designer collection of exquisitely engineered men’s jewellery and accessories which will launch mid-April.

Movement and energy evoke the spirit of this mechanically inspired luxury collection with design features motivated by the components of the impressive Vodafone McLaren Mercedes’ Formula 1 cars. 

Celebrating a fusion of first class engineering, sophisticated materials and a marriage of function and design this collection brings the fast-paced exhilarating McLaren environment into the luxury jewellery world of Links of London.

We will be bringing you more information on this collection very soon but here is a first look at some of the designs - 

McLaren Sport by Links of London Cufflinks 

McLaren Sport by Links of London Cuff

McLaren Sport by Links of London Pendant

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