We were thrilled with the turnout of guests who included Pixie Geldof, Henry Holland, Matthew Williamson, Caroline Flack, Edie Campbell, Bip Ling, Amber Atherton, Jack Fox and Jack Guinness, who came to celebrate our heritage as The Original Friendship creators and view the new explosion of colour and constructions!

It was also great to welcome many members of the press and media to the event, who brought their colleagues and friends to party the night away with us, in our colourful store complete with Original Friendship banners and bright rainbow hydrangeas.

We wanted to share pictures with you from the evening and hope you have enjoyed all of our Friendship activity over the past few months, including the introduction of new designs and constructions. Keep an eye out for new styles coming soon as we continue to develop and refresh the Links of London Friendship Collection! With more choice, enjoy the vibrant tones and new designs of these innovative styles from the brand that brought you the original Friendship Bracelet.

The Original Friendship campaign by Links of London

In 2006 we brought you the original Friendship Bracelet – our firm fashion favourite – and now we have decided it’s time for a design revamp!

Witness an explosion of colour with a full spectrum of new additions to the Links of London Friendship collection. We can’t wait to introduce new designs which we hope will excite you! Inspired by spring summer 2013 trends, when tribal patterns and bold colours commandeered the catwalks last September, our design team have added Navajo patterns, striking new colours and innovative structures to the collection. Furthermore a Friendship Bracelet can now tell the time with our brand new Friendship Watches!

We can now let the new designs shine as we launch today to embark on our Original Friendship campaign:

Navajo
Discover an innovative new weave in these Navajo designs. Inspired by Native American tribal patterns, strong colour contrasts and a more tactile fabric, the vibrant weaves and sterling silver bracelets will become your go-to-piece for the season. Beautifully bright in a range of colours; Navajo is original and daring, wear the design on its own or use it to add a new dimension to stacking.

 Navajo Friendship Bracelet Purple, Yellow and Turquoise £140

Center Groove
Get your groove on. Mix it all up with this lively center groove design. A completely new design from the original Friendship, alternate sterling silver bars feature a grooved pattern to add a whole new dimension. The coloured thread interlaces the bars in two separate strands, showcasing more of the sterling silver beneath. Wear this on its own or team it with classic Friendship Bracelets to complete the look.

Friendship Bracelet Centre Groove Orange £150

Friendship Cuff
Fall in love with the stunning new Friendship Cuff Bracelets.  Contrasting bold colours with the softer, more rounded sterling silver bars, the complete look is one of style and statement. The striking colour threads are interwoven at the sides to showcase the sterling silver beneath, while the overall design takes its cue from the coolest of catwalk looks – the modern cuff. Love the new look.

 Woven Cuff Bracelet Turquoise and Pink £225

 Herringbone
Be bold. Stand out in style with the truly unique Herringbone Friendship Bracelets. The clever combination of sterling silver bars creates a herringbone pattern that takes the traditional Friendship Bracelet design to a completely new level. The deeply interwoven threads, in a range of colour combinations, run between the bars to produce a motion-like or serpentine effect – perfect for when you want something that is just that little bit different from the norm.

Herringbone Friendship Bracelet Beige and Grey £140

Friendship Watches
New colour ways also brings new innovation. Introducing the Friendship Watch which brings time and friendship together in an array of colours. Wear alone or team with other bracelets from the collection to fashion this exciting new concept. Links of London continues to move forward, making an impact with new innovations, while staying true to its original design. What better way to accessorise the time than with Friendship.

Friendship ID
Continuing with the ‘Friendship revolution’ Links of London have added the Friendship ID Bracelet to the collection. Developing our iconic collection even further, Links of London’s designers have created a new construction that can be personalised to the wearer. In a spectrum of colours to complement any look, these bracelets feature a central plaque for engraving a special message or name. Gift a loved one; etch words or a date special to you both to capture the essence of friendship.

Look out for all the activity which will take place surrounding the launch! We have introduced new visual merchandising in store and our windows will be filled with vibrant tones and fabulous colours, whilst our social media will be bursting with Friendship fun!
We are very excited to be launching Instagram, with your help, within this launch period so look out for the hashtag and please take part to help us spread the word through pictures… you may even be a competition winner! Twitter, Facebook & Pinterest will be filled with competitions, styling, polls and general social media fun so we look forward to you all being involved in the launch with us!

#TheOriginalFriendship @Links_of_London

We want to hear from you from the start – tell us what about your first ever Friendship Bracelet and what it means to you! Be involved in a campaign that celebrates Friendship, Fashion and Fun with the brand that brought you the original design! It’s time to get innovative.

It’s a new year which means it time for a new twitter takeover with Dorothee Pugnet. Our Head of Women’s Jewellery, will take to twitter for a Mother’s Day gift surgery! Dorothee studied fashion and textile design at LISAA Paris and specialised in accessory design within two fashion houses before joining us here.  She has held her position at Links of London for four and half years.

We were thrilled last year to see how engaged and excited you all were to chat with Dorothee in 2012 and so tomorrow it’s time for you to have your questions ready about gifting ideas specifically for Mother’s Day!
Not sure what to buy this Mother’s Day? Dorothee will be dedicating two hours of her time to you between 12-2pm  to discuss the world of women’s jewellery, answering any questions you may have, whilst also being on hand to help with any suggestions or queries you have about the perfect gifts for Mother’s Day!

Furthermore, once the takeover has finished, we will pick the best question tweeted to Dorothee and the lucky winner will win our  Web Exclusive Mother’s Day Bird Charm worth £45 – this lovingly crafted charm features stunning details; like the 18ct vermeil heart on the Mother’s Day card being delivered in the bird’s beak. All you have to do is ask your question for your chance to win!

Dorothee will be ready for her “Twinterview” tomorrow, Friday 1st, from 12-2pm so please tweet us at @Links_of_London between those times using the hashtag #LinksTwinterview ! We look forward to hearing from you and can’t wait for the next instalment of our twitter takeover!

 Web Exclusive Mother’s Day Bird Charm, £45

Grazia 04.02.13

Noble Classic Watch £250

Red Magazine March 2013

Rose Gold and Diamond Anchor of Hope Charm £275

Glamour March 2013

Yellow Gold Infinite Love Amethyst Ring £1,100

Brides March/April 2013

Effervescence White Pearl Pendant £795

Cosmopolitan March 2013

Grey Woven Allsorts Friendship Bracelet £150

InStyle February 2013

Sweeter than Honey Charm £55
(Due back in stock soon!)

Absolutely Chelsea (regional publication)

18ct Rose Gold & Diamond Sea Shell Charm £450

Keepsakes launched in August and it has been wonderful to hear how much everyone adores and loves them.

The collection is a complete new world of Links of London charms with added sophistication and iconic design motifs to create a truly sentimental collection. Many charms bring to life those traditional British idioms such as ‘Sweeter than Honey’, ‘One day I’ll fly away’ and ‘Reach for the Moon’.

Classic icons celebrating love, luck, wishes and hope; Keepsakes allows you to tell your story through delicate and symbolic charms and lets you accessorise your life’s moments.

Take a look at the press coverage below and click here to discover the collection and find your own Keepsake.

 Condé Nast Traveller January 2013

18ct gold Hot Air Balloon – One Day I’ll Fly Away charm £350

 Tatler January 2013

 18ct Gold & Diamond Sea Shell Charm £450 and 18ct Gold & Diamond Anchor of Hope Charm £275

Chunky, statement watches are perfect for both men and women so make sure you take a look at both our Driver and Noble collections to shop the trend!

Grazia 04.12.12

Driver Rose Gold Black Dial Watch £395

 The Sunday Times Style 03.12.12

20-20 Classic Rose Gold Ring With Diamond £900

The Sunday Times Style 25.11.12

Love Struck Bow & Arrow 18ct Rose Gold & Diamond Charm £350

Take a look at the coverage below:

 The Times Luxx Magazine  17.11.12

Effervescence White Mini Pearl Ring £350

Sunday Times Style 18.11.12

Knot Silver T-bar Cufflinks £95