This week the PR team showcased our Autumn Winter 2012 collections to press. The event was a beautifully curated experience of jewellery and time pieces set in a magical atmosphere of enchantment and symbolism.

The press were invited to preview the stories behind the collections of AW12 as they stepped through the doors of 33 Portland Place. Displayed in a mystic and fairy-tale setting the pieces could be discovered within the rooms in which the Oscar winning Kings Speech was filmed! Set over two days the event was a captivating experience for the press to have a first look at the collections we will be launching between now and Christmas.

We transformed the Kings Speech rooms into a magical world filled with white butterflies, flickering church candles, birds’ nests and vintage books. As guests entered they were met by flurries of white blossom surrounding tables of glass bell jars filled with our watches and a wonderful harpist creating a tranquil atmosphere.

On entering the main room our new charm collection – Keepsakes – was revealed on rainbow mattresses of our Princess and the Pea bed and cascaded from the oversized wrought iron frame and wooden ladder which created the centrepiece for the exhibition.

Beautifully crafted birds’ nests of lavender, rosemary and eucalyptus leaves could be seen as guests entered. The birds had fled the nests and been replaced by our exquisite new gold collections. These provided a whimsical backdrop to the bed as they adorned a distressed and antique wall of peeled wallpaper. At one corner of the wall sat our MR MEN teepee – a child’s world of MR MEN charms, bracelets and silver gifts and at the other end, lit by a stunning art deco window of light, was our tube map platform depicting our new London Signature Cufflinks which are inspired by the architecture of London.

The large fireplace at the front of the room was lit in a peaceful glow with church candles and antique books were stacked either side and dressed with Men’s jewellery and Silver Gifts.

Guests were served apple, rhubarb and mint spritzers, finger sandwiches, mini croque monsieurs and mini strawberry pavlovas throughout the day while also sampling ornate gourmet marshmallows piled high on silver trays.
With a fabulous turnout and wonderful feedback from the press it was the perfect setting and showcase for Links of London’s enchanting new collections for AW12!

Chicane Black Chronograph Watch

Links of London Friendship Collection

Links of London Friendship Bracelets

Men’s Health feature our cufflinks

We watched as the prestigious awards, such as Sport Brand of the Year, Sports Agency of the Year and the Lifetime Achievement award, were presented to the winners whilst also celebrating the year of London 2012. We were very excited to talk to the guests about our collection for the Games and delighted to spot many already sporting their Team GB Bands! It really was a night to celebrate sport and the integral part it plays in bringing not only individuals, but nations together. The more people who get behind our team this summer will enable us to have a winning chance to come together through sport and show our Genuine Belief for Team GB, our athletes and those who we personally support in our own circles.

Attendees at last night’s event were enthused and excited about the message behind our collection and were thrilled to be able to wear their Team GB Bands. Amongst the wearers last night was the host – former Rugby Union player; Martin Bayfield, Sally Gunnell – a former British Olympic champion in the 400m hurdles, Baroness Tanni Grey-Thompson who is considered to be one of the most successful disabled athletes in the UK, footballers; Darren Bent,
Michael Dawson and Gareth Southgate and Sir Philip Craven MBE who won the
Lifetime Achievement award. Sir Philip is the president of the International Paralympic Committee, member of the International Olympic Committee and a
retired Paralympian of wheelchair basketball. We also spotted celebrities such as Mark Wright, Kirsty Gallacher and Keith Lemon wearing Team GB Bands!

We were thrilled that Amy Williams MBE wore our limited edition Entwine VIP necklace and bracelet which are part of our Official Jewellery Collection of London 2012.  It was a big day for Amy as she announced her retirement from skeleton racing following a remarkable career in which she became the first British individual gold medallist at a Winter Olympics for 30 years. We thought she dazzled in the Entwine collection last night and wish her every success for the future!

Take a look below at the photographs from the evening:

Amy Williams - Former Olympic Skeleton Racer and Olympic gold medalist - arrives at the event wearing our Entwine VIP Pendant and Bracelet

Sally Gunnell – Former Olympic Gold Medalist in Hurdles

Tanni Grey Thompson – Former Paralympic Gold Medalist in wheelchair basketball and racing

Martin Bayfield – Former England Rubgy Union Player

Sir Philip Craven – president of the International Paralympic Committee and former wheelchair basketball paralympian (left) with former team-mate Armand ‘Tip’ Thiboutot

John Amaechi – Former NBA Basketball Player

Ade Adepitan – Former Wheelchair Basketball paralympian and TV Presenter

Darren Bent – Aston Villa Footballer and Michael Dawson – Tottenham Hotspur Footballer

Mark Wright – Television personality best known for the Only Way is Essex and I’m A Celebrity

Keith Lemon - host of the ITV show
Celebrity Juice  and Kirsty Gallacher – Sky Sports News
presenter

   Tiara Charm £45

Colour Blaze Turquoise Watch £195

Gold and Fuchsia Woven Effervescence Bracelet £150.00

We are encouraging the nation to celebrate and show their support with our Official London 2012 collection. What better way to show your belief than by accessorising it! With a mix of fun and precious jewellery, for both men and women, the range also includes beautiful gifts; all fabulous mementos to commemorate London 2012 now and to cherish in years to come.

Get behind the team with our iconic Sweetie and Friendship ranges, which have been given a London 2012 twist or journey through Olympic history with the Entwine collection – inspired by ribbons attached to the winning medals and those used within gymnastics – silver and gold twist around precious stones of topaz and citrine.

London 2012 Friendship Bracelets

                          2012 18ct Gold Entwine Citrine  Necklace and Bracelet

To show your Genuine Belief get the must have Team GB Band – Links of London’s hero piece for London 2012 and join personalities such as JLS, Stephen Fry and Eddie Izzard in flying the flag for genuine belief in yourself and others.

                                               2012 Team GB Band £20

JLS tweeted “Get behind Team GB and show your support by wearing @Links_of_London team GB band #LOLGBBand JLSHQ x” Watch behind the scenes footage of JLS and Links of London’s Genuine Belief Campaign here:

                            Turquoise and Orange Woven Sweetie Bracelet £150