Author Archives: Links of London

Twitter takeover with Head of Women’s design!

Following on from our first twitter takeover in October, and the great interaction we had from our followers, we have decided it is time for Dorothee Pugnet, Head of Women’s Jewellery, to take to twitter and speak to you! Dorothee studied fashion and textile design at LISAA Paris and specialised in accessory design within two fashion houses before joining us here.  She has held her position at Links of London for four and half years. Dorothee will be dedicating two hours of her time to you to discuss the world of women’s jewellery, answering any questions you may have whilst also being on hand to help with any suggestions or queries you have about the perfect gifts for Christmas!

Furthermore, once the takeover has finished, we will pick the best question tweeted to Dorothee and the lucky winner will will win a silver charm and chain from our new collection; Keepsakes! All you have to do is ask your question! Perhaps you need help with what to buy that special lady in your life this Christmas? Do you want to know about the aesthetics of our designs or perhaps the current and forecasted seasonal trends? Whatever the question, your question could be the winning one!

Dorothee will be ready for her “Twinterview” tomorrow, Tuesday 20th, from 12-2pm so please tweet us at @Links_of_London between those times using the hashtag #LinksTwinterview ! We look forward to hearing from you and can’t wait for the second instalment of our twitter takeover!

 

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Shortlist is filled with MO-ness today!

The commute to work this morning was rather Mo-tastic if you managed to pick up a copy of Shortlist Magazine!

Our Movember collection has been very popular so far and it’s exciting to see you are all getting behind the cause! Shortlist have featured the collection in their Style section of the Notebook today and we loved their write up! What’s more we think that the image of Salvador Dali completes the piece perfectly!

Further on in the magazine our advertorial; “Go Beyond Growing A Moustache”, outlines the ways you can celebrate with us this month! We are holding in-store Movember events, with goodie bags and Brewdog ale on offer, plus there will be 10% discount on our collections and a free prize draw! If you didn’t manage to pick up a copy of Shortlist this morning make sure you visit their website for more information: http://www.shortlist.com/home/links

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November in the press!

It has been a great month in the press leading up to Christmas with some fabulous coverage in the December issues and recent fashion weeklies.

It has been really exciting to see that our new collections and watches are proving popular within the press and we hope you are eager to see what is coming next! Our elegant new collection Infinite Love launched this week and there are some beautiful new collections on the horizon for the New Year so make sure you keep an eye out to see what’s due next! In the meantime take a look at some of our recent press clippings:

 ELLE December

Entwine Bangle £295

Red December

Driver Silver Sapphire Watch £395 

GQ December

Noble Rose Gold Automatic Watch £395

Esquire December

Noble Classic Watch £195

Vogue December

Robin Charm £45

Grazia 30th October 2012

As Free as a Bird 18ct Rose Gold and Diamond Charm £350

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We are Mo Runners!

On Sunday a few of us in head office took part in the Battersea Park Mo run! We ran 5k, complete with upper lip fuzz, to support Movember. It was a cold but beautifully sunny autumnal day which took the edge off the early (and slightly alien) Sunday morning wakeup call!

It was a great morning; we all survived to cross the finish line in respectable times to increase our on-going fundraising efforts for Movember! The bacon sandwiches and tea, which were ready for runners at the end, were definitely a bonus as we stood catching our breath and modelling our stylish tin foil capes!

Keep up to date with further fundraising efforts in HQ, and in stores, as we continue to try and raise as much money for Movember internally as we can. Last week saw the bake sale, the run this weekend and tonight we are holding a HQ quiz night! Talk to us on Twitter @Links_of_London #Links4Movember or Facebook us to let us know how you are taking part!

And don’t forget that we have our Movember collection which is a great way to treat yourselves whilst also raising money for prostate cancer as 10% of each sale goes to Movember!

 Pre race stretching

The MoSistas!

Wonky MoSista Gemma

MoBro John

 MoSistas Rhian, Francesca and Diana

5k MoRunners!! Medals on show!

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Effervescence Pearl Gold launches!

We are very excited to announce that our beautiful new collection, Effervescence Pearl Gold has launched this week!

The range is now online, and in stores, and has already been very popular in the press with great coverage in Stylist and Cosmopolitan so far. The designs consist of 18ct Rose and Yellow Gold with black and white freshwater pearls which are suspended from hoops of bubbles, drop earrings and delicate pendants. In addition two statement rings are punctuated with a row of diamonds that dance along chunky gold bands creating volume in stand out style.

The collection has been designed to incorporate classic elements with a modern twist and to be cherished and handed down through generations. Why not discover the range in store or online to see for yourselves but for now here is a selection of images for you to lust over:

Effervescence Black Pearl Pendant

Effervescence White Pearl Pendant

 Effervescence Black Pearl Drop Earrings

Effervescence White Pearl Hoop Earrings

Effervescence Black Mini Pearl Ring

 Effervescence Bubble Yellow Gold Diamond Ring

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Watches on Wednesday!

It has been all about watches this morning as our new Effervescence Star Watch was featured in a beautiful shoot surrounded by blackberries! in Stylist and our Driver Watch was featured in the The Daily Telegraph’s striking ’Style on Wednesday’ shoot. Both watches are a part of our AW12 ranges and we were thrilled to be included in two fabulous shoots today. Take a look at the coverage and watches below:


Stylist 7th November

 

  Effervescence Star Sapphire Watch £250.00

The Daily Telegraph 7th November

Driver White Mother of Pearl Watch £395.00

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It’s beginning to look a lot like Christmas…

We know it’s only November but we have that Christmassy feeling already as our Christmas windows are now live in most of our stores and we wanted to share some photographs with you!

A snowy London scene awaits you in store as our jewellery is draped around mini railings, benches, red postboxes, lampposts and trees with traditional townhouses in the background. The windows look beautiful from afar too as snowflakes cascade down the glass and large lit lampposts provide a backdrop to complete our ‘Winter WonderLinks’.

They are even more magical in real life so make sure you stop by to take a look at our wonderland both outside and inside… the perfect Christmas gift might just be in there too!

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Head Office MoBake Off!

We certainly got into the spirit of Movember by holding a MoBake sale today! The dreaded Monday morning commute was somehow a little easier as we carried our cake tins and tupperware boxes, filled with treats, into work in anticipation of 11am and the sugar rush that awaited!

And when that time came it certainly was a MoMonday filled with goodies; MoCookies, MoCupcakes, MoTarts and MoGingerbread to name a few. By far the most popular had to be the MoMillionaireShortbread made by our PR Manager, Gemma, complete with raspberries for eyes and green moustache icing!

We sold the cakes to raise money for Movember and we are pleased to say it has been a great success! Take a look at some of the photos below to get some inspiration and don’t forget to tweet us at @Links_of_London  #Links4Movember  or post on Facebook to let us know how you are getting involved this month!

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Movember Friday Style

It’s Friday everyone!! Have you all got your Friday style ready and your weekends planned? Our second Friday Style is of course MoInfluenced and we have asked some of our store staff to show us how they are wearing and accessorising Movember! It was really interesting to see that they are styling the stacking trend, which has gone stellar this season, as layering has become one of the hottest trends around.

By mixing their Mo bracelets with friendships and watches they have created fresh and unique looks. Our Sloane Square MoSistas have even styled their Mo jewellery with a nod to last week’s Friday Style monochrome look and MoBro Lucas shows the boys how it’s done by wearing his bracelet alongside his Noble Watch!

Keep a look out to see how our other stores are wearing in future Friday Styles but for now tweet us using #LinksFridayStyle and let us know what your style is as the weekend approaches! Whether it’s MoInfluenced or not we we can’t wait to see!

Sloane Square MoSistas Styling the monochrome look

MoBro Lucas shows that the boys have the Friday Style too!

 

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Movember Begins! Ready, Steady, MO!

Movember, the month formally known as November, has begun and we are ready to MO!

By now many of you may know we are supporting the men’s health charity for the second year and we can’t wait to get behind the cause again! We have designed moustache cufflinks, a charm and bracelet which we hope both MoBros and MoSistas will wear to fly the flag to raise awareness for prostate and testicular cancer. A 10% donation from every product sold goes straight to Movember so support the men in your life, join the Movember journey and accessorise your support with our moustache collection.

We will be raising money in head office and in stores too so keep a look out for pictures of our Mo-inspired activities such as Mo bake offs and competing in the Battersea Park MoRun! Keep an eye out for our store events too! We will be sharing our photos with you, showing you how we are wearing our Mo jewellery and asking you to get involved on twitter by using the hashtag #Links4Movember.

Don’t forget to let us know how you are raising awareness this month… are you a MoBro or MoSista? Are you growing or supporting (or enduring) your partner’s top lip hair? Let us know how you are participating by sharing your photos and stories with us on Facebook and Twitter! Grow, show and connect with us and your fellow Mo’s.

Knowledge is Power, Moustache is King and its certainly time to get your Mo on!

www.linksoflondon.com
www.movember.com

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