The Original Friendship campaign by Links of London
In 2006 we brought you the original Friendship Bracelet – our firm fashion favourite – and now we have decided it’s time for a design revamp!
Witness an explosion of colour with a full spectrum of new additions to the Links of London Friendship collection. We can’t wait to introduce new designs which we hope will excite you! Inspired by spring summer 2013 trends, when tribal patterns and bold colours commandeered the catwalks last September, our design team have added Navajo patterns, striking new colours and innovative structures to the collection. Furthermore a Friendship Bracelet can now tell the time with our brand new Friendship Watches!
We can now let the new designs shine as we launch today to embark on our Original Friendship campaign:
Discover an innovative new weave in these Navajo designs. Inspired by Native American tribal patterns, strong colour contrasts and a more tactile fabric, the vibrant weaves and sterling silver bracelets will become your go-to-piece for the season. Beautifully bright in a range of colours; Navajo is original and daring, wear the design on its own or use it to add a new dimension to stacking.
Navajo Friendship Bracelet Purple, Yellow and Turquoise £140
Get your groove on. Mix it all up with this lively center groove design. A completely new design from the original Friendship, alternate sterling silver bars feature a grooved pattern to add a whole new dimension. The coloured thread interlaces the bars in two separate strands, showcasing more of the sterling silver beneath. Wear this on its own or team it with classic Friendship Bracelets to complete the look.
Friendship Bracelet Centre Groove Orange £150
Fall in love with the stunning new Friendship Cuff Bracelets. Contrasting bold colours with the softer, more rounded sterling silver bars, the complete look is one of style and statement. The striking colour threads are interwoven at the sides to showcase the sterling silver beneath, while the overall design takes its cue from the coolest of catwalk looks – the modern cuff. Love the new look.
Woven Cuff Bracelet Turquoise and Pink £225
Be bold. Stand out in style with the truly unique Herringbone Friendship Bracelets. The clever combination of sterling silver bars creates a herringbone pattern that takes the traditional Friendship Bracelet design to a completely new level. The deeply interwoven threads, in a range of colour combinations, run between the bars to produce a motion-like or serpentine effect – perfect for when you want something that is just that little bit different from the norm.
Herringbone Friendship Bracelet Beige and Grey £140
New colour ways also brings new innovation. Introducing the Friendship Watch which brings time and friendship together in an array of colours. Wear alone or team with other bracelets from the collection to fashion this exciting new concept. Links of London continues to move forward, making an impact with new innovations, while staying true to its original design. What better way to accessorise the time than with Friendship.
Continuing with the ‘Friendship revolution’ Links of London have added the Friendship ID Bracelet to the collection. Developing our iconic collection even further, Links of London’s designers have created a new construction that can be personalised to the wearer. In a spectrum of colours to complement any look, these bracelets feature a central plaque for engraving a special message or name. Gift a loved one; etch words or a date special to you both to capture the essence of friendship.
Look out for all the activity which will take place surrounding the launch! We have introduced new visual merchandising in store and our windows will be filled with vibrant tones and fabulous colours, whilst our social media will be bursting with Friendship fun!
We are very excited to be launching Instagram, with your help, within this launch period so look out for the hashtag and please take part to help us spread the word through pictures… you may even be a competition winner! Twitter, Facebook & Pinterest will be filled with competitions, styling, polls and general social media fun so we look forward to you all being involved in the launch with us!
We want to hear from you from the start – tell us what about your first ever Friendship Bracelet and what it means to you! Be involved in a campaign that celebrates Friendship, Fashion and Fun with the brand that brought you the original design! It’s time to get innovative.