This week the PR team showcased our Autumn Winter 2012 collections to press. The event was a beautifully curated experience of jewellery and time pieces set in a magical atmosphere of enchantment and symbolism.
The press were invited to preview the stories behind the collections of AW12 as they stepped through the doors of 33 Portland Place. Displayed in a mystic and fairy-tale setting the pieces could be discovered within the rooms in which the Oscar winning Kings Speech was filmed! Set over two days the event was a captivating experience for the press to have a first look at the collections we will be launching between now and Christmas.
We transformed the Kings Speech rooms into a magical world filled with white butterflies, flickering church candles, birds’ nests and vintage books. As guests entered they were met by flurries of white blossom surrounding tables of glass bell jars filled with our watches and a wonderful harpist creating a tranquil atmosphere.
On entering the main room our new charm collection – Keepsakes – was revealed on rainbow mattresses of our Princess and the Pea bed and cascaded from the oversized wrought iron frame and wooden ladder which created the centrepiece for the exhibition.
Beautifully crafted birds’ nests of lavender, rosemary and eucalyptus leaves could be seen as guests entered. The birds had fled the nests and been replaced by our exquisite new gold collections. These provided a whimsical backdrop to the bed as they adorned a distressed and antique wall of peeled wallpaper. At one corner of the wall sat our MR MEN teepee – a child’s world of MR MEN charms, bracelets and silver gifts and at the other end, lit by a stunning art deco window of light, was our tube map platform depicting our new London Signature Cufflinks which are inspired by the architecture of London.
The large fireplace at the front of the room was lit in a peaceful glow with church candles and antique books were stacked either side and dressed with Men’s jewellery and Silver Gifts.
Guests were served apple, rhubarb and mint spritzers, finger sandwiches, mini croque monsieurs and mini strawberry pavlovas throughout the day while also sampling ornate gourmet marshmallows piled high on silver trays.
With a fabulous turnout and wonderful feedback from the press it was the perfect setting and showcase for Links of London’s enchanting new collections for AW12!