Our iconic Friendship Bracelets are reinvented and re-styled for AW10 with an explosion of colour and shape. 3-D hearts, skulls and clovers, neon brights, zigzag bars and double-wrap lengths are all part of our new design, giving greater variety than ever before. Wear alone or stack them up to create a unique style statement. Take a look at some of our new Friendships below, hitting stores today!
Multi-Coloured and Fluro Friendships
Double-Wrap Friendship
3D Skull Friendship
To celebrate the arrival of our “Friendship Blitz”, our new Friendship Bracelets will be accompanied by an army of Links of London friends, in the form of psychedelic gnomes! We will be hiding these brightly coloured creatures in 6 major cities around the UK from 4th August. Every two weeks through to October, a different member of our gnome family will be visiting a different UK city and waiting for you to hunt them out. Clues will be posted on our Facebook page and via our email newsletter as to where you might look for the little friends, and for those of you not in one of our major cities there will also be a hunt online to find our psychedelic pals.
3D Heart Friendship
Heart and Clover Bar Friendships
Likely locations include quintessentially British/London landmarks such as telephone boxes and parks….so keep your eyes peeled. If you find one of the friendly fellows you must take your picture with it and bring the photo into one of our Links of London stand alone stores to collect a reward: a design of your choice from the Friendship collection (£105 bracelets only)! Keep checking our Facebook page and emailers for details of the first treasure hunt…

