Monthly Archives: August 2010

Cat Deeley Campaign Launch

Cat Deeley 20/20 Collection

Today we can finally reveal our first ever campaign with our Global Brand Ambassador Cat Deeley! We shot it back in June with Cat in LA, where she modelled our new collections, including new Friendship, which Cat was seen wearing at the Teen Choice Awards last week, 20/20, Infinity and Effervescence. Friendship and 20/20 are already in store, and Infinity and the new Effervescence pieces will be coming later this year – watch this space.

To celebrate the new campaign we are throwing a party with Cat on the eve of London Fashion Week, and will also be toasting the campaign with her in LA in the Autumn. Keep your eyes on the blog for exclusive pictures from the parties, and check out the campaign images below…

Cat Deeley Friendship Collection

Cat Deeley Infinity Collection

Cat Deeley Effervescence Collection

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Cat Deeley Stacks her Links of London Friendship bracelets at The Teen Choice Awards

 

Our Global Brand Ambassador Cat Deeley shone at The Teen Choice Awards in LA last night in a sparkling white mini dress accessorised with a fluro pop of colour in the form of a blue clutch and no less than 10 Links of London Friendship Bracelets. Wearing the glow in the dark yellow bracelet together with new designs from the AW10 collections including 3D skulls and hearts, and multi-colour and neon stripe, Cat dazzled on the Teen Choice blue carpet. She later took to the stage to present an award for best single to Katy Perry.

All of Cat’s Friendships are now available in store and online at www.linksoflondon.com from today and are £105-£115 each. Find out more about our Friendship Blitz and UK Gnome Hunt on the blog post below or on our Facebook page, to see how you could win a bracelet just like one of Cat’s…

Skull Friendship Bracelet

Friendship Bracelets

Heart Friendship Bracelet

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Friendship Blitz has arrived!

Our iconic Friendship Bracelets are reinvented and re-styled for AW10 with an explosion of colour and shape. 3-D hearts, skulls and clovers, neon brights, zigzag bars and double-wrap lengths are all part of our new design, giving greater variety than ever before. Wear alone or stack them up to create a unique style statement. Take a look at some of our new Friendships below, hitting stores today!

Multi-Coloured and Fluro Friendships

Multi Coloured Friendship

Double-Wrap Friendship

Double Wrap Friendship Bracelet

3D Skull Friendship

3D Skull Friendship Bracelets

To celebrate the arrival of our “Friendship Blitz”, our new Friendship Bracelets will be accompanied by an army of Links of London friends, in the form of psychedelic gnomes! We will be hiding these brightly coloured creatures in 6 major cities around the UK from 4th August. Every two weeks through to October, a different member of our gnome family will be visiting a different UK city and waiting for you to hunt them out. Clues will be posted on our Facebook page and via our email newsletter as to where you might look for the little friends, and for those of you not in one of our major cities there will also be a hunt online to find our psychedelic pals.

3D Heart Friendship

3D Heart Friendship

Heart and Clover Bar Friendships

Heart and Clover Bar Friendships

Likely locations include quintessentially British/London landmarks such as telephone boxes and parks….so keep your eyes peeled. If you find one of the friendly fellows you must take your picture with it and bring the photo into one of our Links of London stand alone stores to collect a reward: a design of your choice from the Friendship collection (£105 bracelets only)! Keep checking our Facebook page and emailers for details of the first treasure hunt…

Gnomes

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