Monthly Archives: September 2009

Hello and welcome to the Links of London blog.

We’ll be bringing you all our latest news, views and insider information, right here…

Next year, we’ll be celebrating our 20th birthday but there’s a simple tale behind our beginning…

Once upon a time, a local restaurant owner commissioned a pair of cufflinks to give to his most loyal customers and lo the first piece of jewellery was created! As luck would have it, Harvey Nichols then decided they absolutely loved the design and ordered a whole collection. And so Links of London was born…

Now a huge international brand, with stores worldwide, we’ve just opened our latest flagship store in Shanghai.

Ask most people about Links of London and you’ll most often hear the words “Sweetie bracelet” – our iconic wrist candy and quirky collection of charms have become synonymous with the brand over the years and can be spotted on wrists the world over.

But that’s not all we do! We offer a range of gorgeous sterling silver and 18ct gold jewellery for men and women, as well as a growing watch collection and some beautiful (and unique) gifts – just take a look online if you don’t believe us.

Watch this space for the next instalment from Links of London…

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